After taking part of the Young Creative Chevrolet workshop organized by Defo Labor - Réka Fignár, Veronika Nagy and Me decided to attend the YCC competion as a team in the Visual Arts category under the name of PLAN B. Our idea was based on the DIY - Do It Yourself technic to involve the audience through its interactivity as it creates a playful experience, a relationship between human and cars. For the decoration, we cut the Chevrolet logo into 4 pieces - this is the basic element. It was as important as the material is magnetic foil, rather than adhesive labels, it remains variable and provides an interactive surface for all participants - for the company and for the drivers as well. Press release about the award winning ceremony and the concept on HG.hu
AWARDS
2009 » Young Creative Chevrolet group competition » 1. prize in Hungary » 2. prize in Berlin
2009 » Young Creative Chevrolet group competition » 1. prize in Hungary » 2. prize in Berlin
![](https://cdn.myportfolio.com/3f971dda-4471-4806-8f45-0ce5a4c61542/7d6ea5bf-6df1-4af6-a267-edc946bb929a_rw_600.jpg?h=8079a89236f99605dd37599c275726f3)
![](https://cdn.myportfolio.com/3f971dda-4471-4806-8f45-0ce5a4c61542/4e320f52-42cd-4c31-80e5-76a3bf899d5b_rw_600.jpg?h=35338db022d6541b8c0ac5f57fc0ccb6)
the award ceremony in berlin - from left to right - Réka fignár, veronika nagy and barbara nyiri
![](https://cdn.myportfolio.com/3f971dda-4471-4806-8f45-0ce5a4c61542/bbe331cb-d072-48da-acf3-3efdf6124599_rw_1920.png?h=0eca9ab6a21ddf70fcd581e871951b0b)
the winning concept